Group Overview

Moon Jewellery Group is an international jewelry industry group with a global perspective, jointly established by Hong Kong, China, Deda Cheng Investment Co., Ltd., and Saudi Arabia’s Mubadrah Investment Company. Leveraging the Saudi shareholders’ upstream raw material sources and buyer networks, together with the Hong Kong shareholders’ cross-border trade expertise, the Group takes “advancing Sino–Arab jewelry industry integration and leading the development of global niche markets” as its mission, striving to become a global benchmark in Arab jewelry culture.

With deep industry foundations and a forward-looking strategic layout, Moon Jewellery Group is building a high-value industrial ecosystem integrating trade, culture, technology, and services through its flagship project—the Silk Road · Arab Gold & Jewellery Expo Center.

Strategic Vision

To become a core hub for Sino–Arab jewelry trade and a world-class landmark for cultural exchange.

We aim to be more than product traders—we strive to be connectors of civilizations, setters of standards, and enablers of an industry ecosystem.

Cultural Mission

Moon Jewellery Group understands that commercial success depends on meaningful contributions to society and culture. We consistently regard promoting mutual learning and exchange between Chinese and Arab civilizations as one of our core missions.

Cultural Bridge

Tell stories of Sino–Arab friendship through jewelry, deepening mutual understanding.

Industry Empowerment

Provide SMEs and artisans with a platform to access international markets.

Sustainable Development

Advocate responsible sourcing and uphold environmental and labor standards.