Business Segments
Moon Jewellery Group is a globally minded, international jewellery industry group, jointly established by DeDaCheng Investment Co., Ltd. (Hong Kong, China) and Saudi Arabia’s Mubadrah Investment Company. Leveraging the Saudi partner’s upstream raw material supply and buyer network, together with the Hong Kong partner’s cross border trade expertise, the Group is driven by a mission to “advance China Arab integration in the jewellery industry and lead the development of global niche markets,” aspiring to become a world benchmark in Arab jewellery culture.
Backed by deep industry expertise and forward looking strategy, Moon Jewellery Group is building a high value ecosystem that integrates trade, culture, technology, and services through its flagship project—the Silk Road · Arab Gold & Jewellery Expo Center.
Silk Road · Arab Gold & Jewellery Expo Center
The world’s first integrated complex for Arab jewellery end to end trade and cultural exhibition
A core hub for China–Arab jewellery trade, a cultural showcase, and an industry services platform.
Phase 1 totals 13,000㎡, including 68 jewellery trade shops and 20 supporting service shops. Trial operations begin in 2026 Q3 with full occupancy.
Integrates professional trade exhibitions, brand launches, cultural experiences, cross border services, and daily life amenities.
Provides a one stop landing solution for Middle East jewellery brands entering China, while building an efficient channel that connects Chinese manufacturing with high end Middle East buyers.
Omnichannel E commerce System
A digital growth engine that integrates online and offline channels
Strategic objective: Break geographic limitations, enable 365 day global jewellery transactions and brand exposure, and build the Group’s second growth curve through digitalization
- Break geographic limitations, enable 365 day global jewellery transactions and brand exposure, and build the Group’s second growth curve through digitalization.
- Build and operate a trilingual e commerce platform in Chinese, English, and Arabic.
- Develop a modern digital marketing matrix across cross border livestreaming, short video, and social media campaigns.
- Deep integration with on site merchants to deliver online traffic, offline experience, and omnichannel conversion.
- The Group’s owned brands, Expo Center tenants, and selected partners.
High Value Added Services
A future facing lane for industry enablement
- Cross border investment and advisory services: From 2028 onward, we will selectively make strategic investments in compliant Middle East digital exchanges and provide market insights, compliance guidance, and landing support for jewellery businesses entering the China–Arab market.
- Innovative financial services exploration: From 2028 onward, we will advise Middle East mining enterprises on mineral RWA and asset tokenization to enhance liquidity and improve transaction efficiency for real world assets.